Disney was mostly silent but sometimes sent private replies to individual addresses.[18] When the company made a statement, it accused Media Station of saying they had finished developing the product before it was fine-tuned; they also blamed customers for having inadequate computers for running the product and not reading the box carefully enough before buying.[18] The Lion King Animated Storybook's minimum requirements include a 486SX MHz, MS-DOS 6.0, Windows 3.1, 4MB of RAM, 10MB of free disk space, a Windows-compatible mouse, a 256-colour SVGA, and an 8 or 16-bit sound and 2xCD ROM drive, all of which were top of the range at the time.[18] The game also relied on Window's new WinG graphics engine and could only work with select video drivers.[17] In late 1994, Compaq released a Presario PC whose video drivers had not been tested with WinG, and due to the rush to market before Christmas 1994, the Animated Storybook was not tested for the computer.[17] Lee asserted that the ultimate blame lay with the rush to market and lack of compatibility testing.[17] Steve Fields, senior vice president of multimedia for Disney Interactive, blamed Disney for "timing the sales of the product so close to Christmas", and attributed its problems to the "high number of sales, more than half of which...made by new computer users who tried to learn how to use computers on Christmas Day with the Lion King animated storybook".[18] He promised future games would be ready before Christmas and not rushed out.[18] Fields said the problem was everywhere but Disney got a disproportionate amount of blame due to the high number of units sold.[18] Phil Corman, vice president of the Interactive Multimedia Association, who in the aftermath created the Parallax Project to develop uniform package labelling and guidelines for developers, said that "[they're] not singling out Disney by any means, but that was just the watershed event."[39] In The Wall Street Journal article "A jungle out there", Rose and Turner argued that "Disney had had final responsibility for quality control of the animated storybook" and that they "apparently did not exercise the responsibility".[18] David Gregory of Media Station asserted that 90 percent of the complaint cases were due to the video driver used;[18] Media Station resolved the video driver card issue within days, and made a second version available for purchase and as a free exchange for the earlier one.[17] The company recalled defective programs, and "many users have supposedly been provided a video driver upgrade by Disney".[18] In a June 1995 press release, the company noted they were providing "technical support, full refunds or product exchanges if the customer is not completely satisfied".[31] By May 1995, families could call Disney Interactive customer support and request a free version 1.1 CD, which incorporated support for 8-bit sound boards.[40] In 1995, a third version of the software, compatible with both Windows and MS-DOS, was released.[17] The Lion King incident led Microsoft to develop DirectX in September 1995.[17]
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